For any booming business, repeat customers are extremely valuable. In order to create a brand impression, it helps when the company produces
custom compostable cups. This is a marketing strategy that will pay off in the end. Just invest $1 in customized prints such as handbags and
advertising cups, and you can get about 1,000 brand impressions. This is twice the brand impression obtained by billboards and writing instruments.
Reasons for custom branded compostable cups
In fact, returning customers will spend more than new customers. This is largely related to the customer's loyalty to the brand. Even if a company only builds brand loyalty through 5% of customers, this small percentage can increase the average profit per customer by 25% to 100%. These are numbers that cannot be ignored at all.
One of the keys to brand loyalty is brand recognition. For millennials, brand loyalty either comes from great products, 77% of people think it will drive this kind of loyalty, or it comes from brand awareness, 69% of people in this age group think this is the most important.
However, the competition for such recognition is beyond the scope of advertising. This is actually related to our way of thinking. When the brain sees a message repeatedly, it becomes familiar. This is how brand recognition works: once people start seeing a logo repeatedly, they will find it familiar and tend to choose this brand and product over other brands and products.
The necessity of custom compostable cups
In this highly competitive world, it pays to invest in
custom compostable cups. Research shows that in this world full of brands and advertising, companies need to contact potential customers at least 10 to 15 times before they can notice their information and turn it into action.
For this and many more reasons, custom printing is important when making brand impressions. In fact, 92.6% of respondents value the beauty of the product the most when making a purchase decision. On the other hand, only 5.6% of people think that touch is important. At the bottom, only 0.9% of people think hearing and smell are the most important.
Pay attention to the color design of the customized cup
However, before ordering custom printed products, companies need to be wise about their designs. According to research, color is important when creating custom product designs because individuals are accustomed to making subconscious judgments about people, the environment, and products within 90 seconds. This is because color can increase brand awareness by as much as 80%, because 92% of respondents believe that color helps convey a quality atmosphere to any product. In addition, 90% of respondents believe that color helps attract new customers.
In addition to helping customers, it can also help boost brand confidence from within, with 83% of people agreeing that colors make them look more successful. 81% think it can give them a competitive advantage. For small businesses, the use of color is particularly useful, because 76% of people believe that the use of color makes their business appear larger and more mature in front of customers.
Therefore, the color and design of the
custom compostable cups can increase brand recognition and brand loyalty, especially when the company's brand logo needs to be printed. If companies want to capture the attention of customers and retain it, they should explore their custom printing options. Hyde provides various types of
customizable paper cups, including compostable cups and ordinary disposable paper cups, we have everything you want.
Robin Alwine
Market research expert
Senior paper products market research,Senior paper products market research, to provide you with the most authentic product information
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